Trailstrike
Role Brand update, website
A practical offroad accessory brand refined through an updated visual identity and a lightweight, product-focused website built for the trail riding segment.
Context
An existing accessory brand in the trail riding and offroad segment that needed a sharper identity and a proper web presence to support product growth.
Summary
Trailstrike is a practical offroad accessory brand. The work involved refining the visual identity and building a lightweight product-focused website — grounded in the culture of the category without relying on the visual clichés common in the powersports segment.
Deliverables
- — Visual identity refresh
- — Logo system
- — Brand website
Outcome
A cleaner, more credible brand presence ready to support product launches and dealer distribution.
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