Work
Brands, commerce
systems and products.
A selection of brands, products and commerce systems built by the people behind Umbr — developed inside product companies, distribution platforms and cross-border operations.
Selected work from the people behind Umbr.
Work spans powersports, consumer products and aftermarket categories. Not all projects are shown.
Brands & Websites
Brand identities, visual systems and product-focused websites — built as complete systems, not isolated deliverables.
Kintorque
Role Brand identity, product design, packaging, website
A powersports lighting and accessories brand developed as a complete system — from naming and visual identity through product design, packaging and digital presence.
Rinflo
Role Brand creation, product development, packaging, website
A reusable filtration brand developed from the ground up — brand, product line, packaging and a lightweight digital presence designed around the product category.
Trailstrike
Role Brand update, website
A practical offroad accessory brand refined through an updated visual identity and a lightweight, product-focused website built for the trail riding segment.
Emberon
Role Brand update, visual identity, website
A powersports heating and comfort brand refined into a clearer identity and a product-focused digital presence built to support product launches and dealer outreach.
Unbehaved
Role Brand creation, identity, product development
A bold ATV accessories brand developed from the ground up — naming, identity and physical product concepts built around the offroad rider rather than the dealership floor.
Powersports Engineering
Role Brand creation, ecommerce, social media
A development and distribution platform built around aftermarket powersports products — combining brand identity, ecommerce infrastructure and sustained communication systems into a single operating framework.
No Leverage
Role Brand creation, identity, product development
A product-led concept brand built around strong visual positioning and accessories designed for people who prefer riding over talking about riding.
Commerce Systems
Storefronts, B2B portals, catalog architecture and dealer-facing commerce layers — structured to operate at scale.
Lionparts
Role Commerce infrastructure, storefront architecture
Multi-region B2B and B2C commerce infrastructure built for the Lionparts network across the US, EU and Canada — five storefronts on a shared catalog foundation.
Products
Physical products developed, positioned or launched — from product concept through to commercial rollout.
Neutrino Lights
Role Brand identity, product design, packaging, website
A powersports lighting brand developed from the ground up — vehicle-specific product integration, packaging design and a digital product layer built to support commercial launch.