Powersports Engineering
Role Brand creation, ecommerce, social media
A development and distribution platform built around aftermarket powersports products — combining brand identity, ecommerce infrastructure and sustained communication systems into a single operating framework.
Context
Powersports Engineering (PSE) was built as an operational platform for developing and distributing aftermarket powersports products — not a single brand, but a development and distribution engine. Several subsequent brands (Kintorque, Neutrino, Emberon) were developed within PSE.
Summary
Powersports Engineering is a development and distribution platform built around aftermarket powersports products. The work covered brand identity, ecommerce infrastructure, social media systems and the operational framework that let multiple product brands be developed and taken to market from within a single entity.
Deliverables
- — Brand identity and logo system
- — Ecommerce infrastructure
- — Social media strategy and systems
- — Distribution infrastructure
- — Sub-brand development framework
Outcome
A functioning distribution and development platform responsible for bringing multiple aftermarket brands and products to market.
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